A recent article on Forbes.com identified several concepts to help employers attract and retain quality employees. The overarching theme? Create an irresistible company culture. A few key strategies for cultivating a great culture:

Be more people-focused and foster employee advocates. Happy employees will promote the company everywhere they go. If you invest more internally, you can make your company more attractive to the outside world.

Promote work-life balance. Employees value work-life balance now more than ever, so try to show employees that you appreciate their dedication to their job as well as their life outside of work.

Provide purpose and emotional connection. Employees want more than just a paycheck—they want to make a contribution and know their role in a company’s journey to success.

Identify a clear and authentic mission for your organization that creates an emotional connection with your staff. Ensure that day-to-day experiences leave employees with a sense of purpose, pride, and commitment to achieving the company's mission.

Don't just focus on being a competitive resaler; invest time in building up your company's culture too—there's a very rewarding ROI in having and keeping good people on your team!

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