podcast ·Apr 30, 2026

Why "Good at Tile" Isn't Enough to Survive | Woody Sanders | Ep 22

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Welcome back to the Cutting Edge Install Podcast — brought to you by Omni Cubed, where innovation meets installation and everything in between.

In this episode, host Merv Campbell sits down with Woody Sanders, owner of DW Sanders Tile & Stone Contracting in Marietta, Georgia, whose career in the industry spans over four decades. From starting as a teenage tile setter to leading a thriving contracting business, Woody shares hard-earned lessons on craftsmanship, leadership, and what it really takes to build a sustainable company in the trades

The conversation dives deep into the transition from being a hands-on craftsman to becoming a true business owner — and why so many contractors struggle to make that shift. Woody opens up about early mistakes, the wake-up calls that forced change, and how mentorship, financial discipline, and community shaped his long-term success.

Throughout the episode, Woody emphasizes a people-first approach — from investing in employees and prioritizing safety, to building trust within the industry and giving back through organizations like the NTCA.

In this episode, you’ll hear them dive into:

The difference between being a contractor and running a real business
Why knowing your numbers is critical to survival and growth
Lessons learned from bad hires, setbacks, and industry challenges
The power of mentorship and learning from others in the trade
Why organic growth beats forced scaling every time
How to build a culture that values people, safety, and craftsmanship
The importance of industry relationships and contractor networking
Long-term thinking, financial discipline, and planning for the future

Woody shares a grounded, no-nonsense perspective on the trades — one rooted in experience, humility, and a commitment to doing things the right way. He provides valuable insights for contractors looking to grow, young tradespeople entering the industry, and anyone trying to build something that lasts.

Honest, practical, and deeply insightful, this episode is a must-listen for installers, contractors, business owners, and anyone serious about mastering both the craft and the business behind it.

Learn more about Omni Cubed: https://omnicubed.com/

Learn more about DW Sanders Tile & Stone Contracting, Inc.: https://dwstile.com/